[meiji] PICK UP Cheese flavor/ “[明治]ピックアップ チーズあじ”

Today we pick up the crispy non fried snack that name is “PICK UP”.
Flavor is cheese! Exciting!


Beautiful light blue color!!
You could see picture of snack. (Looks same size as it is.)
There is a character on the package.

IMG_4631This character is called “Penguin chef”.
Catch copy is “While you feel crispy, it melts in your mouth.”
Penguin chef says “There is a saying from penguin chef inside”.

On the side, there is a data of composition, nutrition and short explanation.
They says “Light makes tasty!!” Our expectation is increasing!!!

Penguin chef teaches us how to hold the box.
IMG_4632Let’s open it!
There is another package inside.
IMG_4634There is a explanation how to open inner package!!
All right! Let’s taste.


Many snacks are coming out!!


A lot of small snacks!!
IMG_4638Let’s pick up one of them.
IMG_4639It’s a little bigger than my nail.
There are many holes.
IMG_4640It’s super light!
And crispy and melt in our mouth instantly.
Tasty cheese flavor!!
Can’t stop eating!!
IMG_4641I understand that the words “You could fly when you eat light PICKUP snack” on the package!!


-Nutrition facts (per 1 box (50g))

Total fat:20.9g

-Allergy ingredients

Shrimp Crab Buckwheat Wheat Egg Milk Peanuts


4.Snack Information

Name: PICK UP Cheese flavor ”ピックアップ チーズあじ”
Maker: meiji
Net: 50g
Price: 110-130 JPY
Where you can buy: Supermarket, Convenience store etc.

[as of Oct 2015]


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